In 2011 my best friend’s honeymoon flights landed them in Malé with no transfer, no villa on the right atoll and a 2 a.m. phone call to me. I’d spent six years guiding in the Indian Ocean, so I fixed it from my kitchen. Then their friends asked me to plan theirs.
Sunmile still works the way that first trip did. You talk to one person. That person has been there, usually more than once. They draw a route that fits your pace, price it honestly per person, and stay on the phone while you travel.
We’ve grown to eleven designers and 64 countries. We have not grown a call centre, and we never will.